Field Ledger forced us to stop treating Android retention as a cousin of iOS. The workbook is fussy, which is the point. I would still skip the icebreaker on week one.
Desk notes
Not a wall of five-star paste
These remarks name modules from this catalogue. Length and tone vary because the people did.
★★★★☆
Storefront Discrepancy Lab. Finally a place that treats Play Console refunds as a first-class row. Deduct a star for the 08:30 start.
Tom from Cardiff. Session Graphs for Mixed Clients taught me to print confidence bands instead of arguing with marketing about “the same user.” Short course. Dense. My wrists hurt from the whiteboard.
I still dislike writing the limitation line in every weekly pack. I now do it because the lab made the cost of skipping it obvious. The passport templates are better than our internal wiki ever was.
A travel app with three “actives”
A London product trio arrived with three dashboards, each defining an active traveller differently. After Field Ledger they published a single passport and a coverage strip that named store lag on Mondays. Bookings commentary stopped oscillating every time web traffic spiked from a rail disruption article.
They did not adopt our Thursday pack layout. They kept their own slides and only stole the disagreement paragraph. That was enough.
Release Room hours during a permissions change
A health-adjacent consumer app in Manchester booked Release Room time when ATT prompts moved. The work was mostly coverage sentences and a decision not to compare week-on-week opt-in rates until the prompt copy froze. Nobody asked us to “fix attribution.” We refused that job in writing, which they later said was the useful part.